The Dot is the independent voice the region’s and the world’s best food, drink and hospitality brands want to be seen with.
We don’t run ads. We build stories — reported, shot and written to the same standard as our editorial, and read by the people who decide where to eat, drink and stay across Vietnam and Asia.
Independent. Bilingual. Reporting from MICHELIN, World’s 50 Best and the rooms where the industry’s reputations are made.
What We Make
Not advertising. Branded editorial, produced the way we produce everything else — slowly, with craft, no press-release language.
– Branded storytelling. Long-form features about your brand, your people and your craft, written so readers finish them. Published in English and Vietnamese.
– Photography and film. Original shoots in our visual voice — documentary-style video and stills with real reach (single films regularly pass 20,000–50,000 views).
– The Hand-Back. Every shoot we do for a partner, you keep. We hand back the full photo set (~30 images) and video, formatted for your own channels, once we’ve published. Most publishers licence you a single use and charge again. We don’t — it’s included.
– Bilingual reach in one buy. Every partnership runs in English and Vietnamese, reaching international, regional and domestic Vietnamese audiences at once.
– Events and activations. Media partner to World’s 50 Best and the B.A.R. Awards; host of our own sold-out dinners, wine fairs and exhibitions.
Who Reads The Dot
The audience is the product. Ours is senior, engaged and exactly who F&B and hospitality brands are trying to reach.
– 2,000,000+ monthly impressions
– 280,000+ monthly views
– 18% engagement rate
– 20,000+ newsletter subscribers
PR agencies, international foodies, awards panels
– 20,000+ Instagram followers (@the_dotmagazine)
– 58% of readers in Vietnam; 42% across the US, Singapore, Australia, Thailand, the UK, Hong Kong, Malaysia, India and Canada
Readership skews to F&B decision-makers, operators and creatives who want depth and credible recommendation — not surface-level content. No bought followers, no engagement farming.
Credentials
– Reporting from every MICHELIN Vietnam event since the guide’s 2023 inception
– Asia’s 50 Best Restaurants and World’s 50 Best Bars — attended five consecutive years
– Present at the inaugural World’s 50 Best Hotels ceremony
– Editor-in-Chief David Kaye is a judge of Campari Red Hands Vietnam and Diageo World Class Vietnam
– Featured by World’s 50 Best, Condé Nast Traveler, Drinks Magazine Asia and Artsy
– Independent — no sponsored enthusiasm, no press-release copy
Selected Partners
– Campari Red Hands Vietnam — campaign partner
– World’s 50 Best — media coverage
– The B.A.R. Awards — media partner (Vietnam’s first industry bar & restaurant awards, 400+ guests)
– Bambino × Porcine (Sydney) — media partner, full-house collab dinner
– Poppin’ Corks Wine Festival — organised by The Dot; 7 wine suppliers, 2 F&B brands
Case Studies
Campari Red Hands Vietnam — campaign partnership. The Dot partnered with Campari across its Red Hands competition: a homepage takeover that turned the site red, an original cinema photoshoot, four feature articles and nationwide bar visits across the programme. The centrepiece was Called Red Handed — a mentorship series pairing Vietnamese finalists with some of the world’s best bartenders, including Keith Motsi (Virtù, Tokyo), Marco (Bar Sathorn), Taki Li (Bar Leone, Hong Kong) and Ludovico De Biaggi (Oh No! Lulu, Buenos Aires).
Bambino × Porcine — collab dinner. The Porcine team flew in from Sydney for a one-night collaboration with The Dot as media partner. Result: a full house, 80 covers on the night, with promotional film, interview feature and social coverage across both audiences.
The Dot 4-Year Anniversary — brand activation. A photo exhibition and party hosted at Coco Saigon. Result: 300+ guests, demonstrating The Dot’s pull as a live-events convener, not just a publisher.
Work With Us
Tell us what you’re trying to do and we’ll tell you honestly whether we’re the right partner.
The Dot Magazine HQ — 42 Ly Tu Trong, District 1, Ho Chi Minh City:
Phuong Ngo, Campaign Manager
David Kaye, Editor-in-Chief
david@thedotmagazine.com
